Voxscope
Marta Beltrán
@marta.beltran · Business journalist
Markets
Regulation
IA
Voxscope · Voice intelligence
Discover who talks about your sector, what they say and how much each voice weighs.
You build your universe of voices — journalists, influencers, experts, institutions. Voxscope monitors them across digital press and social networks, measures their impact and surfaces new relevant voices. With GeriAI, our own cognitive layer, we also learn which brands they talk about, in which tone, what kind of influence profile they have (they sell, opine, influence) and what integrity they carry. Derived data, never the original content.
Analysis in 45 languages · GeriAI engine · Derived data
Illustrative universe · demo data · Voxscope calibrates on your sector
How it works
Three steps, no friction
Voxscope is self-service with sales behind. The team helps you kick off, but you own your universe of voices from day one.
01
You define your universe
Sector, brands, topics, platforms and languages. You decide who to listen to. Sales calibrates the kickoff with you and in 48h you have a sample universe on your real sector.
02
Voxscope monitors and profiles with GeriAI
Every voice comes with KPIs (reach, engagement, prominence) and GeriAI's qualitative profiling: which brands they talk about, in what tone and adjectives, what influence profile they carry and what integrity they show. Voxscope also surfaces new relevant voices that already mention you.
03
You act on what matters
Alerts on emerging narratives in your sector, campaign attribution through DashAI and export to your own API, CSV, S3 or BigQuery. You make the call; Voxscope makes sure you make it in time.
What you get
One dashboard, every voice in your sector
Four things a PR, communications or sector-intelligence team needs. All four inside.
Your universe, your voices
You decide who to monitor — journalists, influencers, experts, institutional voices — and Voxscope grows with you: it surfaces new relevant voices in your sector that already mention you or are gaining weight. Active discovery, not a static list.
Profiling with GeriAI
GeriAI, our own cognitive layer, goes beyond counting mentions: it detects which brands each voice talks about, with which adjectives, in what tone and language style. It classifies the influence profile (sell, opine, influence) and evaluates voice integrity — including disinformation patterns.
Comparable cross-platform metrics
Calibrated influence score, reach, engagement, topic prominence — comparable across authors, platforms and languages. Public-universe coverage: digital press, X, Facebook, Instagram, TikTok, YouTube, Reddit and forums. Derived data, not the original content.
Do my voices move my brand?
Link your Voxscope universe to a DashAI campaign and answer the question no other tool answers: when these voices publish, does the noise on your brand shift, do new narratives appear, does the tone move? Real attribution, not vanity metrics.
What it looks like
Sample voice ranking
This is a fragment of what a voice ranking looks like in a sector: score, platform and topic focus, computed from the analysis of TrawlingWeb infrastructure.
Sara Molina
@sara.molina · Tech journalist
IA
Startups
Regulation
Ignacio Prat
@nachopr · B2B SaaS consultant
SaaS
Growth
B2B
Carlos Herranz
@c_herranz · Energy analyst
Energy
Renewables
Policy
Luna Robles
@lunarobles · Health explainer
Nutrition
Medicine
Lifestyle
Foro Voces Verdes INST
@vocesverdes · Sector forum
Sustainability
Climate
EU Policy
Nur Kahal NEW
@nurkahal · Emerging retail voice
Consumer
Lifestyle
Culture
Illustrative data. In production, computed on your sector and specific filters.
Inside the app
The real dashboard, on sector data
Not mockups: the same views teams with Voxscope access see today. Sample data from the fashion sector, so we don't expose current clients.
voxscope.prioritygate.com / voces
Sector voices, monitored
Author ranking with mention, reach and resonance metrics, filterable by network and time window. Voxscope surfaces cluster suggestions when it detects duplicates and proposes new voices already mentioning you.
voxscope.prioritygate.com / voces / :handle / análisis
Per-author deep analysis
Consolidated 30-day KPIs — mentions, reach, resonance, engagement, ER, audience — plus daily volume, engagement breakdown and a when-they-publish heatmap. Basis for deciding when to step in.
voxscope.prioritygate.com / mapa-de-relaciones
Relationship map
Live graph of connections across monitored voices, mentioning users, brands, hashtags and adjectives. Detects communities and emerging opinion leaders without hand-crafting lists.
Views of the current operational dashboard · illustrative data from the fashion sector
Who for
Who uses Voxscope
Voxscope is B2B. Its profile: teams that depend on knowing who speaks, what they say and how their influence evolves in a specific sector.
PR and communications agencies
Mapping of key outlets and voices per client and per campaign, continuous monitoring, segmented list generation and automated reporting.
Brand and executive teams
Reputation radar: who sets the agenda in your sector, how the discourse evolves and where to step in on time.
Observatories and institutions
Analysis of public debate in your sector: who the opinion leaders are, which narratives dominate and which actors are emerging.
Let's be clear
What Voxscope is not (and what it is)
NOT
An influencer marketing platform
We do not manage creator campaigns, outreach, payments or affiliate codes. Excellent tools already exist for that — Upfluence, CreatorIQ, Kolsquare. Voxscope does not compete in that quadrant.
IS
Voice intelligence
Measures who talks about your sector, how they talk, which brands they mention and whether they move the needle. Competes in the media intelligence and social listening quadrant — at the level of the best tools out there, with GeriAI as edge: own AI, intent profiling and voice integrity assessment.
Under the hood
GeriAI — TrawlingWeb's cognitive layer
Voxscope does not run alone. It sits on GeriAI, our own cognitive layer, and relies on FeedScale as the data foundation. The same brain that powers DashAI (brands) powers Voxscope (voices) — so what you measure here is comparable with what you already measure there.
Data foundation
FeedScale
Collects and structures data from the public universe — digital press, social networks and forums — and exposes it via REST API. No FeedScale, no raw material.
Data layerMeasures brands
DashAI
Brand dashboard. Runs on FeedScale (data) + GeriAI (brain).
Brands layerMeasures voices
Voxscope
Authors and voices dashboard. Runs on FeedScale (data) + GeriAI (brain).
Voices layerWhat's inside GeriAI:
In-house NLP · multilingual NER · author disambiguation Foundation LLMs sector-calibrated, with prompts co-designed with each client Own models for prominence, canonical sentiment and influence profile Voice integrity — detection of disinformation patterns Autonomous agents (Mochis) over a persistent semantic catalogue
See the full technical focus on trawlingweb.com/tecnologia →
Get started
Build your universe of voices. No lock-in.
Tell us which sector you want to follow and the sales team gives you access with a sample universe on your own industry — not a generic demo. No commitment, no install, no friction.
ContactResponse in under 24h · Live in 48h